The Washington Post recently ran an article following the tart trend in frozen yogurt, featuring Sweetgreen and profiling some of the other shops that have moved into the DC area since we opened nearly a year ago.
Though statistics for restaurants were not available, national retail sales of frozen yogurt grew 3.5 percent, from $171 million in 2005 to $177 million last year, according to market research firm Mintel. Ice cream still dominates, with more than half of the market for frozen treats, but sales in the same period fell 2 percent, to $4.1 billion.
Sweetgreen, which sells salads and tart yogurt, is planning a second location in Dupont Circle after nearly one year in business in Georgetown. “Even if it’s pouring rain or snowing people will run in to get their yogurt,” said Nicolas Jammet, who founded the store with two friends during his senior year at Georgetown University.
Playlist of the Week
The Guess Who – These Eyes
Phoenix – If I Ever Feel Better
The Black Kids – I’m Not Gonna Teach Your Boyfriend How To Dance With You (The Twelves Remix)
Madonna – Into the Groove (Sidechains Remix)
Messinian – Throw It Away (Designer Drugs Remix)
